|
|
|
FLITE
Hockey was founded in 1993 by founder and president,
Gerry McSorley. Unhappy with the quality and prices of skates
available to Canadian hockey players, he embarked on an adventure to
the Czech Republic where the majority of brand marketers were manufacturing
skates. After gaining a first hand look of the manufacturing process
and facilities, he asked an independent factory to make a prototype
based on his own design. On the flight back to Toronto, contemplating
his passion for hockey that sparked the adventure, pencil sketches from
the hotel room, and a lifelong fascination with airplanes – the
name was inspired - Flite Hockey.
The skate designed on that trip eventually became the Flite 9000, the
first product ever available from the company. Twelve pairs were produced
and distributed to several hockey players (including a few you may have
heard of!), in order to get some critical input about the design. After
receiving positive feedback, he made the decision to leave his current
job - and Flite Hockey was born.
Since that fateful trip in 1993, Flite has enjoyed tremendous growth.
They now offer a complete line of skates, goalie equipment, hockey gloves,
pants, composite shafts, other hockey accessories and a complete selection
of in-line skates. Growing at a an incredible rate each year, more and
more players of all calibers are experiencing the Flite advantage -
including over 100 in the NHL.
But the Flite legacy is overshadowed by the Flite philosophy. Growing
up in a family with six brothers and three sisters, Gerry understands
the economics of hockey. It’s an expensive game. That’s
why Flite is committed to offering the best products at the best prices
without compromising durability or protection. “Flite does not
pay NHL players to wear our skates or products but many still do. I
think that’s a pretty big statement. What you see on the shelves
are what the players are wearing.”
Try on a pair of skates or gloves (or anything else), and you’ll
discover that Flite products speak for themselves. They are simply designed
and manufactured to perform better than anything available from the
competition. And there is a logical reason why.
The money saved on high priced endorsements goes where it belongs –
back into the products and the customer’s pocket. Perhaps even
more comforting to the hockey community, is that Flite Hockey’s
research and development is not conducted by accountants in a boardroom
trying to maximize profit - but on an 185’ x 90’ ice surface
- where the game is played!
|